Travelers exposed to their ads were 92% more likely to stay at one of their properties.
A hotel company knew that approximately 40% of their clientele walked in with no prior reservations, often in the midst of a road trip. They wanted to know what percentage of those travelers saw their ad before choosing to stay with them.
Running a campaign across desktop and mobile, the hotel company onboarded their own first-party data, activated partnerships with third-party data providers and targeted consumers who had been exposed to their competitors’ TV ads.
Advanced Reporting in delphic tied consumer actions taken both online and offline to Viant’s database of 115 million U.S. households, enabling the hotel company to see the direct impact of their campaign spend.
The hotel company learned that customers exposed to their ads were 92% more likely to stay at one of their properties, compared to those who had not.
Conversion Lift measurement showed an increase of 71% in advance bookings among those exposed to their ad, versus those who were not. This knowledge enabled optimizations resulting in more effective advertising spending with less waste, highlighted by a 57% reduction in CPA and a $1.61 ROAS (Return on Ad Spend).
Conversion Lift measurement showed an increase of 71% in advance bookings among those exposed to their ad, versus those who were not. This knowledge enabled optimizations resulting in more effective advertising spending with less waste, highlighted by a 57% reduction in CPA.
